Friday, April 5, 2019

Aamir Khan charges approximately Rs4 crore Vivo India’s new brand ambassador

The 53-year previous actor has replaced Ranveer Singh United Nations agency was the face of the smartphone complete for the last 2 years.
Singh and Vivo over their association reciprocally in Feb.

“We area unit excited regarding the probabilities that our partnership with one among the world’s biggest superstars, Aamir Khan, can open up for Vivo in the Republic of India.
He mirrors the values of skillfulness, perfection and innovation that we tend to firmly follow at Vivo.
This new association can change the US to explore newer avenues to achieve our customers as we tend to script our future growth strategy in the Republic of India," aforementioned Kenny Zeng, chief promoting officer,
Vivo India, in a statement.

According to celebrity managers, Aamir Khan charges approximately Rs4 crore per day of shooting taking his annual brand endorsement fee to Rs12-15 crore.
Currently, Vivo is that the solely complete Khan is endorsing.

The actor brings a particular level of exclusivity and that I assume that Vivo is making an attempt to position itself as a premium complete currently," aforementioned Manish Porwal, decision maker, intellectual promoting
& Talent Solutions.
After its launch in 2014, Vivo has leveraged celebrity advertising and complete association with multiple youth properties like cricket and tv reality shows to drive awareness.
The brand bagged the five-year title sponsorship of the Indian Premier League (IPL) for Rs2,199 crore last year. It had also won the title sponsorship of Pro Kabaddi in 2017 for five years.
The smartphone maker became the official sponsor of 2018 and 2022 FIFA World Cups further.

“When Aamir Khan endorses a complete, he not only endorses the product but also the core values of the brand.
Ranveer Singh helped penetrate the brand’s offerings to right TG, currently, Aamir Khan can produce loyalty towards the complete Vivo for the audience that's otherwise terribly complete agnostic,"

said Jigar Rambhia, national director, sports and entertainment partnerships, Wavemaker India.

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